BRAND VALUES

Artisans make things using traditional crafting methods in line with sustainable and eco-friendly practices.
Designed and produced using innovative techniques to measure, offset, and reduce carbon emissions.
Products designed to cause the least harm to people and the environment through their production, disposal or both, often using reclaimed or recycled materials.
A formalized or witnessed organizational commitment to upholding moral standards including fairness, honesty, and expectations of responsiveness and accountability.
These products are made so that social, environmental, and economic standards are met to improve the lives of communities. Workers are ensured fair prices, livable wages, and direct and transparent deals.
This ethical practice also aims to educate women and providing opportunities to support themselves, their communities, and encouraging other women to do the same.
Awareness of where materials for a product are procured ensuring they are done so in a sustainable and eco-friendly manner.
Products designed including input from consumers to ensure efficient design and sustainable usage.
Products designed to meet current needs without compromising the ability of future generations to meet theirs. Design, materials, manufacturing, product transport, disposal, and social practices are aspects of sustainability.

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